Should a Small Business use Social Media Marketing?

local business marketing strategy

local business marketing strategyIt is likely that small business owners will not have huge brand recognition as those large business establishments. Small businesses need to think for right kind of advertising campaign that can attract more visitors. With the help of social media networking sites as their business advertising platform, small businesses can compete successfully with other competitors in the market. The biggest advantage that small business owner will have over other giant marketers is that they will be able to utilize their local presence and knowledge in a much better way.

Small business owners can promote their local business through social media networking platforms such as Twitter or Facebook. The most important thing to remember is to make an advertising campaign that stands out from the rest and sends the message across in an effective way. For those websites, which are providing services, may opt for offering information on the local area, such as events, shopping, entertainment facilities and much more, while promoting their services.

The first impression is vital for any online business to succeed. Business owners should make sure that they provide contact details of their business such as telephone numbers, email address and fax numbers. They should also provide details of their potential clients as an incentive they can use. The best way to allure buyers is by offering discounts and freebies exclusively for the members of a particular social media networking site on which the products and services have been promoted.

Small business owners need to make sure that their products and services are updated regularly. Nothing can possibly make the potential buyers to visit again if business owners have never tweeted or posted a blog for a very long time. The most successful business owners are those who blog or tweet at least 4 or 5 times a month if not more. It is essential to remain updated and relevant.

Social media networking sites are the latest happening things and it is more likely that other competitors are taking its advantage too. It is a good idea to take the lead ahead of the competition. Business owners need to find out the competitors that are using these social media networks to promote their products and services. They should also find out what their competitors are offering and how they are improving their brand image. This will obviously help to do it better.

The most important thing is to be patient and persistent while developing social media promotions. Social media networking sites can help build, forge and enhance relationships rather than just selling products and services. Small business owners should opt for social media plan or strategy as if they are just interacting with their friends. It is about making the online presence, providing assistance, developing relationships and improving the quality of service. This way, business owner will receive appreciation from the prospect buyers and clients.

Following the golden rules, will help small business owners to certainly have social media strategy that works for fulfilling their future business goals and knock the shoes off from other competitors.

If you would like me to help you with your SEO and Social Media Marketing then have a look at the Social Media Marketing Services we provide.

About Ian Richardson 23 Articles
I'm the Aussie Blogger helping businesses use the Internet for effective implementation of Social Media and Online Marketing which will increase the number of clients to your door. Want to know how? Ask Ian Richardson.


  1. Great article. I totally agree with what you are saying! Social media helps to level the playing field with the big boys! Strange how none of them though are really using it in their marketing strategies…there’s an opportunity…

  2. I hate, hate, hate, when small business owners do not update their twitter page or facebook page. It makes me feel like they aren’t listening.

    Since small business owners are often the marketing department, in addition to the sales team and the talent, they must figure out a way to be many places at once.

    One way to do that is video marketing. Create a video that welcomes your visitors and then upload videos everyone once in awhile.

    It works!

  3. I agree Jalanda, and it’s one of the things I will be doing here real soon.

    I have been a little quite on my own blog lately mainly because I have been emersing myself in a few new tactics that I want to introduce to small businesses. I’ve also been putting a lot of thought into what I want to provide through my blog. Video is certainly going to be a major component.

    Thanks for your comment.

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